RAISING ATHLETES
The Sporting Parent's Guide to Getting It Right
The car ride home.
You know the one.
Your kid just lost. Or got dropped. Or sat on the bench the whole game. And now they’re in the back seat, staring out the window, and you’re gripping the steering wheel trying to figure out what to say.
Do you analyse what went wrong?
Do you tell them it’s okay?
Do you pretend it doesn’t matter?
Here’s what I’ve learned after 30 years working with Olympic programs, professional teams and thousands of sporting families around the world:
What you say in that car matters more than anything their coach said at training.
And nobody teaches you how to get it right.
Until now.
I’ve just launched Raising Athletes: The Sporting Parent’s Guide to Getting It Right.
It’s a course built from everything I know about what makes sporting parents great — and what destroys young athletes before they ever get the chance to become who they’re meant to be.
Six video modules.
Practical worksheets for every critical moment.
Conversation guides.
Plus a full digital copy of my book The Talent Myth: Why Character Beats Genetics Every Time.
Topics include:
— No Ten Year Old Champions (why early success means almost nothing);
— The Car Ride Home (what to say and what never to say);
— REP Parenting (Release, Empower, Partner);
— Specialisation and Training (how much is too much);
— When They Choose Excellence (supporting their decision to go all-in);
— Your Family Sports Philosophy (the 20-minute exercise that changes everything).
Special Opening Offer: $49 USD (launch price). Lifetime access. 7-day money back guarantee.
If you love your kid and you want to get this right — this is for you.
coachwayne.gumroad.com/l/raisingathletes
— Wayne


Sound advice, Coach.
We raised our kids to be good all-around MOVERS … multi-sport kids from MS through HS … PLUS outdoor ‘free play’ 4-seasons of FUN as soon as they could crawl 😂…. Pick-up -street games (no parents or coaches) explore, adventure, water, snow, ice, trees, mud, rivers, lakes …. bikes, scooters, roller blades, skis, skates …. PLUS chores, DIY projects.
Movement skills were developed early … by playing … in unpredictable environments (tag, dodgeball… you name it, they did it)
They both played D1 hoops. Now, LOVE movement, sport, training, adventure….
Next up … grandkids!
👍🏔